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It’s taken me quite a long time to get my look for my photography together. I believe this is called, “branding”?
Since i graduated college, I have gone through a huge transformation with my work. I started to realize how important it is to take time to get everything right in camera, to style your clients in a natural and serene way, and to make them feel comfortable…at ANY cost. {For me, that’s usually making a fool of myself!}
As important as shoots are {duh} – I believe post processing and product packaging are also important. These pictures will be around a very, very long time. They will be shown to my client’s children, and entire families. They will {hopefully} be scattered around their homes in decorated picture frames, and sitting on office desks.
I want to inspire my clients and make them feel like they’re opening a little gift. They’re special, and they need to know that.
I found my color palette, I found my textures and my materials. It still needs some tweaking, but here you go:
Emily Chidester Photography, the tangible side.
.. well I can’t give TOO much away!
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Leo - Great idea, Emily. I think that really shows people how much you care about their photographs and them. It add a little something extra special and that will help you stand out. Very neat idea.
april walker - love love love love LOVE! so proud of you & the time it took was totally worth it. the branding is outstanding! where did you get that tape? i need some… ASAP!
Jameykay - You know, this is something that I fought against so hard a year ago. That was until I got my new logo– then my eyes opened up. You’ve done such a great job. The fact that what you’re doing is more personal and handmade would make a client feel more appreciated. At times I’m sure people feel a disconnection from their photographer, as if you took their money, did the job, gave it to them, and that was it. You’re doing a good job at bridging that gap and showing you REALLY do care.
Emily - You guys are so awesome. I really, really, REALLY appreciate all the encouragement.. I treasure your opinions and can’t wait to hear more about what you think on later posts!